Create a custom built automated Facebook and Instagram advertising platform, which will amplify the promotion of our property listings to ensure the maximum number of people see and engage with our properties. Boost with its global industry leading technology enables us to analyse and interpret real estate audiences to ensure our properties reach the right people at the right time. No other agency group has the power or partnership with Facebook to do this. It is an exciting addition to our marketing offering.
Real estate portals
86% of potential buyers use online as their main tool to search for properties, therefore it is vital that this channel forms part of your marketing campaign. Websites such as realestate.com.au, domain.com.au and ljhooker.com.au are the first place buyers head to as it is the most efficient way to view all properties for sale in one place. The added bonus is buyers can sign up for property alerts and be notified when a property is listed meeting their criteria. Sellers can therefore be assured that the right buyers are being instantly directed to their property matches.
Whilst social media and the internet have undoubtedly grown as locations for potential buyers, newspapers still remain a key media placement. Not all buyers are online. Active buyers will most likely see a property online, however there are a significant number of passive buyers also in the market who didn’t know they were looking until they found the right property, or were adopting a wait and see approach to buying. This market is often best reached in print where they will take their time browsing a publication at their leisure.
In addition, because the real estate section of the national papers has articles on market conditions, tips for buyers and sellers plus detailed lists of recent sales and auction results, buyers are drawn to the property lift outs as a research source. Your property’s advertisement will also benefit from the increased readership.
So the ritual of reading the Saturday real estate lift out with the morning coffee is far from over. Whilst there is movement to online channels, it really pays to use both the internet and print media in your marketing plan, particularly for sellers having an auction who need to attract the greatest amount of buyers in a short amount of time.
Drop Card and Property Brochures
Another great way to promote your property to the local market is via drop cards and property brochures. These assets include photos and a description of the property and agent contact information. These are delivered to the local neighborhood letterboxes, are handed out at open for inspections and are used in the real estate agent’s office window to promote the property.